From 15 to 17 March 2024, the Holiday World and Region World Prague 2024 trade fair was held, attended by more than 30,000 visitors. The three-day event at the PVA EXPO Congress and Exhibition Centre in Prague also hosted a boat and caravan exhibition at the same time.
During the three days, a total of 306 different exhibitors from more than 30 countries presented themselves at the exhibition. 30 thousand people bought tickets to the exhibition, which is a significant increase compared to last year. Almost all exhibitors reported a greater interest of visitors.The 32nd edition of the travel fair was also attended by the KOCR Northeast of Slovakia and partners from the region.
Holiday World & Region World Prague je one of the most important events of its kind in the tourism sector in Central Europe and is the place for presenting the offer of travel agencies, national tourist centres. It shows new trends in leisure activities and offers opportunities for discovering new destinations. The exhibition in Prague is simply a showcase of the best that tourism has to offer today.
This year's partner country was Sri Lanka together with the Moravian-Silesian region. Active tourism, thermal springs and the presentation of the characteristic music of each country were also a prominent theme of the exhibition.
The first day of the fair, Friday 15 March, was primarily intended for the professional public, the weekend (16-17 March 2024) belonged to numerous visitors. At the gala evening Slovakia Travel received the award for 1st place in the category Most Interesting Promotional Materials.
The Slovak Republic exhibition was located in Hall A4 and each co-exhibitor had an information desk with signage and a meeting area. Generous area of 100 m2 was striking enough also thanks to the beautiful photographs representing Slovakia. Visitors to the Slovak Republic stands had at their disposal a number of promotional materials representing a given region or entity. Informal meetings and working sessions were also held within the exhibition area, e.g. with representatives of travel agencies.
The greatest interest was in information about summer cycling, NP Poloniny, castles, chateaux and ruins in the Prešov region, but also about UNESCO monuments. There was great interest in the possibility of using the campsites or parking with a caravan.
Co-exhibitors
- KOCR Northeast of Slovakia
- OOCR Región Vysoké Tatry
- OOCR NORTHERN SPIŠ - PIENINY
- OOCR TATRY- SPIŠ - PIENINY
- OOCR Region Šariš
- KOCR Bratislava Tourism /OOCR BTB
- KOCR Trnava Region
- KOCR Žilina Tourist Region /OOCR Klaster Orava/OOCR Turiec/ Spa Rajecké Teplice
- OOCR REGION LIPTOV
- OOCR Rye Island - Csallókoz
- OOCR VISIT KOŠICE
- OOCR Slovak Paradise & Spiš
- OOCR Central Slovakia / Spa Brusno
The international event Holiday World and Region World Prague with a focus on holidays, travel and relaxation, which is one of the most important tourism fairs in Central Europe, fulfilled its purpose, appealed to people and aroused their desire to travel and visit the Prešov Region, the High Tatras, Pieniny or Poloniny. Regional products Tatramelka, Nestville, quality promotional materials with important information increased interest. During the fair, the stand of the Slovak exposition provided wine tasting, gastronomic specialties and moderated performances with quiz questions in which visitors actively participated as well as a free photo booth.
