PREŠOV (30. 10. 2017) - The Prešov Region has an official promotional video showcasing it as a tourist destination. The video was produced by the North-East Slovakia Regional Tourism Organisation. It will be used to promote the region both at home and abroad.
At the end of October, KOCR North-East Slovakia marked the fifth anniversary of its foundation. To mark the occasion, it summarised its activities and presented a new video feature on the Prešov Region. The video showcases tourist attractions throughout the different seasons. It was created by Jakub „Kuba Augi“ Augustinský.
The Prešov Region is the third most visited region in Slovakia. Last year, 854,528 visitors stayed in accommodation facilities in the region; so far this year, an increase of 4.5% has been recorded for the first half of the year. „The region has enormous tourist potential, as showcased in our video clip. The stunning natural beauty of the High Tatras, the Pieniny and Polonny, a rich history, unique features such as wooden churches and the Slovak opal mines, castles and ruins, royal towns and, last but not least, the diversity of culture and traditions. All of this would be enough for a documentary lasting several hours, so it was a challenge to select and edit the footage to fit into a three-minute spot. I think we’ve succeeded; the feedback has been very positive," said Martin Janoško, director of the KOCR North-East of Slovakia.
The advert took a year and a half to make, A shorter, 30-second version will be released in early 2018.
The central motif is the flight of a bird of prey, which takes the viewer on a journey through the region from various perspectives. The video is dynamic, alternating between different viewpoints and themes, which all culminate in the closing slogan „“Let yourself be charmed„. In the English version, a freer translation was used: “...Be charmed by the Prešov Region".
As the director, Jakub Augustinský has incorporated many innovative elements into the video. He has a wealth of experience with mainly commercial projects, so he knows how to work with images and sound to create a striking result. The Prešov Region promotional video is different; it is exceptional, just as our region is exceptional.
The video is also available on Facebook
